ADME - Association of Destination Management Executives | Defining the DMC Profession
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Webinar Documents



ADME offers a comprehensive program of webinars for members and other DMC professionals. Participation is easy - all you need is access to a computer. ADME webinars are an effective and economical way to offer continuing education for your staff - no travel expenses!

DMC Institute

Webinar Series | October-November 2013

Workshop | February 6, 2014

Presented by Nicole Marsh, CMP, DMCP and Kevin Brewer, DMCP

Have new staff that don't know much about Destination Management?  This webinar series or workshop is tailor made to help them!


This DMC Institute is designed to cover the fundamentals of Destination Management delivered in an interactive format by industry veterans.  We’ll discuss the evolution of DMCs from ground operators to the value added service providers of today.  We’ll review the advancement and standardization of the industry through the efforts of ADMEI for both companies and individuals.  We’ll also analyze the overall business processes of DMCs including sales and marketing, proposal development, due diligence and onsite execution.  Additional topics include pricing strategies, risk management, vendor relations and client communication.



In addition to the core presentations, we’ll take a deeper dive through an interactive exchange of ideas and series of case studies.  Together, we’ll further develop DMC best practices for all phases of a program’s life cycle, collaborating on getting the most from vital partnerships. 


At the end of the series or workshop, you will:

  • Have the tools to analyze existing processes and apply the keys discussed to adapt to the current business climate;
  • Have a deeper understanding of the DMC industry as a whole and the resources available to differentiate your company with clients;
  • Walk away with recommendations and specific action items from our expert speakers and your peers that can be implemented immediately;
  • Have had the opportunity to interact and share success stories while further developing industry best practices.



Webinar Schedule:

All webinars will be one (1) hour in length and will begin at 10am CST

October 24 | DMC Fundamentals

October 31 | Sales and Marketing

November 7 | Proposals and Pricing Models

November 14 | Risk Management and Program Logistics

To register for the Fall 2013 Workshop, please click here.  If you register after 14 November, you will be sent the links to the recorded sessions for you to review at your convenience.


Workshop Schedule (6 February 2014):

8:30am | DMC Fundamentals

9:45am | Sales and Marketing

11:00am | Proposals and Presentations

12noon | Lunch with the ADMEI Board

1:30pm  | Budgeting and Pricing Models

2:15pm | Risk Management and Program Logistics

3:30 | Session Complete


Improve Returns on your Events!


GenieConnect Event Technology can help ADMEI members improve your client's event attendee experience and add a revenue stream for your DMC.


We’ve recently partnered with the leading Event Technology provider, GenieConnect and we’re teaming up to hold a webinar for you to understand the benefits the technology could bring for your DMC!


GenieConnect provide Mobile Event Apps and Attendee Web Portals, One-to-One Meetings Management and Segmented Marketing Tools.


Helping you to:


·         Improve attendee experiences

·         Drive matchmaking, networking and participation

·         Increase revenues

·         Analyse your event & attendees with intelligent insight


Date: 23rd October 2013

Time: 11am EDT,  4pm BST


Sign up Now!


DMCP Study Webinar Series

Click here for dates and registration information

Destination Management Company


Program Management I

Program Management II, Part 1

Program Management II, Part 2

Additional Services, Part 1

Additional Services, Part 2

DMCP Train the Trainer Webinar

Open to DMCP's interested in:

  • Leading a Study Session
  • Proctoring an Exam
  • Earning points towards recertification
  • Scheduled twice a year; next date to be announced.

Earn 1 contact hour

$15 for all DMCPs

Please check back for upcoming sessions.

Special Topics

Special, timely webinars are offered on a regular basis. Recent special topics include International Issues, Sales Tax for DMCs, Pricing Models for DMCs. Do you have a topic you'd like to see ADMEI address in a webinar? Contact us at